The House of Queens

Have you been to Greenbelt 3 Cinema lately? If you have - you must have seen this sculpture. It's a humanoid sculpture sitting on a bench. Upon closer inspection - you will realize that it's made of Nokia Cellular Phones.

A small plaque explains that this is a symbol of Nokia's efforts of being green. It is their way of showing what can be done from things that we no longer need. If you ask me - that's actually a very odd message for a company to have. Is this Nokia's way of saying that their brand is a thing of the past? That Nokia phones are better off being used as material for sculptures instead of being used as actual communication tools?

I guess you can say - that as a marketing ploy - this doesn't really do any good for Nokia's brand. They may be the largest mobile phone manufacturer but they are no longer the giant that they used to be. I confess - I used to be a big fan of Nokia. For me - the best phone that I had was the Nokia N95. If my dog didn't eat that phone - I would have used it for years and years.

Alas - I guess we can just thank Nokia for being noble. Let us thank them for reminding us - that things that we throw away - like their old and outdated phones can be made into something else - like this odd sculpture. That's Corporate Social Responsibility at it's best --- promoting the message of being GREEN even it meant highlighting that there are so many Nokia phones that are better off being recycled than be actually used as communication devices.